Hi, I’m Ellie Swain.

I began my career working for a digital marketing and SEO start-up agency in London in 2013. My role involved plenty of copywriting and content strategy work in the travel, food and drink, and e-commerce industries, including travel comparison website Dealchecker and classified ads company Gumtree.

Much to my youthful excitement, many of my articles were soon featured online on the likes of Business Insider, The Huffington Post, and The Daily Mail Online. My “Food Bucket List” piece for Dealchecker even graced the glossy pages of Grazia Magazine.

My next role was again in marketing, this time for the four-star hotel The Petersham in London’s leafy Richmond. This job also significantly involved content marketing and copywriting, and I grew very fond of writing about the grand Victorian building. While at The Petersham, I also freelanced for several companies (mainly writing reviews of music festivals and events), slowly increasing my client base.

The start of freelance life

In 2018, after months of saving up, I left my job at The Petersham to travel around Southeast Asia and Australia. When I began to run out of money on the road, I threw myself into freelancing in the hope that I could continue travelling.

It went well, and that’s when I realised working full-time as a freelance writer and marketer could be a real possibility. I haven’t looked back since.

Since then, my client base has grown and grown, and I’ve worked with clients including Forbes, The Guardian, The Evening Standard, The Telegraph, Euronews, and The Daily Beast.

The launch of Charted Copy

After a few years of freelancing, I decided it was time to take the next step and open a one-woman agency to streamline my services and deliver incredible copywriting solutions that skyrocketed my clients’ sales.

My amazing clients range from big-brand travel companies to start-ups in the EdTech industry based all around the world, from Sweden to the States.

I live and breathe travel, working remotely as I travel the world. When I’m not tip-tapping at my laptop, I love adventuring to far-flung destinations, sampling mouth-watering cuisine (ceviche is one of my favourites) and listening to live music in moody venues.